The future will be better
November 9, 2016 Leave a comment
Summed up in one simple picture.
Slogans for the 21st Century
April 22, 2016 Leave a comment
from Douglas Coupland
Found via this NY Times Article
If you’re going to get lost, get lost with a planner.
March 10, 2016 Leave a comment
“Then there are the planners. Who, on the outside tend to appear super calm, super open and generous all the time. No matter how you feel inside, you are the one who cannot lose your temper, have to earn your place in any meeting, have to look like you know what you are talking about even when you haven’t a clue and, know as much about everything as you can – be a super generalist, make the dullest subject matter seem interesting and, perhaps hardest of all, have to make the few gaps in others drawing breath count, as these are the only seconds you’ll get to say something.”
That’s probably the best description of planners and planning I’ve ever read.
The Frinkiac is what the Internet was made for.
February 5, 2016 Leave a comment
The Frinkiac is a thing of pure beauty. A combination search engine + meme creator that can dissect the entirety of the Simpsons catalog, frame by frame.
If you’ve lived most of your life quoting The Simpsons as I have, it’s nothing short of a miracle. This must be what it feels like when a deaf person finally gets those implants and can hear for the first time.
New work I’m proud of, #VowToProtect from MassMutual
November 11, 2015 Leave a comment
I rarely use this blog to plug my own work, but our recent efforts for MassMutual is just too great not to share. From a simple ask, we developed a great campaign.
To quote our Creative Director John Wolfarth
“There’s been plenty of discussion about giving the LGBT community the right to marry, but no one has really talked with them about what it’s like to be married. One of the biggest reveals was that, despite all the buzz about marriage”—and especially in light of continued discrimination and hostility in some quarters—”the journey for LGBT equality isn’t over.”
This is the first element in that campaign (directed by skateboarding legend and acclaimed director Stacy Peralta):
Calling All Planners!
November 3, 2015 Leave a comment
And by planners I mean, of course, account planners, brand planners, strategic planners, brand strategists, creative strategists, marketing strategists, digital and/or social strategists, and probably a bunch of other titles I can’t even think of right now.
If one or more of those titles sound like what you call the thing you do for money, then you should probably take Heather Lefevre‘s 2015 planning survey.
Here’s the link: 2015 planning survey
Take it now. I’ll wait.
…
Thanks! The planning survey is an invaluable tool for us all to know what people are thinking, doing, and getting paid around the world and in different sized agencies. It’s a labor of love from Heather and her friends and she asks so little in return.
So thank you Heather, for creating and running the survey, and thank you fellow planners for adding the data.
And because Heather is a friend, and super smart, and always awesome at giving me advice, here’s a plug for her new book (which I’ll definitely be buying and reading): Brain Surfing: The Top Marketing Strategy Minds in the World by Heather Lefevre.
Not sold by my praise alone? Here’s what it’s about:
Heather LeFevre set out on an expedition to apprentice herself with today’s most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world’s most respected and profitable brands.
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.
If no one hates it, no one loves it – AirBnB edition
October 22, 2015 Leave a comment
AirBnb is apologizing for these billboards but I like them. Apparently the math is a bit off, but I like the provocative sentiment. Also, I really like AirBnB.
They’ve caused quite the uproar, according to Fast Company.
AIRBNB APOLOGIZES TO SAN FRANCISCO FOR PASSIVE AGGRESSIVE AD CAMPAIGN
Tech is the new status indicator.
September 14, 2015 Leave a comment
According to TechCrunch “Tech is the new status indicator. What laptop you carry, what phone you own, what smartwatch you wear is as reliable a signal of your status and position as dirty dungarees and a hobo bindle were during the Great Depression.”
If this isn’t a sign of “nerd” being cool and mainstream, I don’t know what is.
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